Breaking Barriers 2020
Breaking Barriers was launched in 2015 as a resource and inspiration hub for women who want to connect with each other, to collaborate and grow.
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Join us virtually, at #BreakingBarriers Talks, a series of enriching, highly practical talks by speakers who are experts in their fields.
Each talk is carefully curated to bring you wisdom from-the-field, along with the opportunity to ask questions of the speakers and deepen your insight.
Sessions
How To Develop Your Brand's Content Voice & Calendar with Aparna Vedapuri Singh, Founder & CEO, Women's Web
12th June 2020, 3 - 4:30 PM
How do you continue to create powerful content on a regular basis, content that resonates with your audience? How can you organize and use your content better so that you meet your business goals?
How can you do it all more effectively, so that you are spending less time doing all of this?
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For many business owners who have a lot on their plate, content often seems like a difficult chore. This workshop is meant to help you get more productive and effective at it.
Without spending a ton of money.
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In this 90-minute session, Aparna Vedapuri Singh, Founder & CEO, Women's Web, would talk about developing your brand's content voice & calendar. At the end of the session, you would:
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- Be able to build content that resonates with your users
- Distinguish your voice from that of others in the space
- Know how topical should you be, especially in times like the current.
- Be able to plan ahead & use your resources cost-effectively
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BONUS: With the session, get templates of new content idea generation and examples of content customized to your brand voice
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If you are a small business owner, who wants to create more compelling content, you should join us.
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About the speaker:
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Aparna Vedapuri Singh is the Founder and CEO of Women’s Web – a leading digital
platform that enables women to tell their own stories.
Aparna graduated in Journalism, English Literature and Psychology from Mount
Carmel College, Bangalore and went on to do a post-graduate diploma in
Communications (PGDC) from the prestigious Mudra Institute of Communications,
Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business
Development at global organizations such as AC Nielsen, Symrise, and Frost &
Sullivan.
In 2010, Aparna decided to return to her first interest: the business of words, and
started Women’s Web, perceiving a need in the Indian market, for an authentic
platform that served all of the women’s interests.
Since then, she has grown Women’s Web to become an integral part of Indian
women’s daily consumption, and a community that now boasts of over 10000 high-
quality contributors and reaches over a million users each month.
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How To Identify & Tap New Customer Segments For Your Products, with Ms. T. Punitha
5th June 2020, 3 - 4:30 PM COMPLETED
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Are you someone looking to grow your customer base?
Are you ready to explore new segments of the market for your business?
In this 90-minute session, join us with Ms. T. Punitha, Founder and Director, Amphisoft Technologies, talk about identifying & tapping new customer segments for your products and services. At the end of the session, you would:
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- Know the right time for you to explore new markets/segments
- Be able to identify which customers are more likely to buy into your products/services
- Be able to plan niche marketing and differentiate your business
- know how to use the data to redefine strategies and position your business.
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BONUS: With the session, get templates of customer survey questionnaires, customer persona, marketing tactics, and other actionable tools for you to start using right away!
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About the speaker:
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Ms. T. Punitha started her career with ISRO post her graduation from Anna University, Guindy and Amrita, Cbe. Her passion for quality education made her opt towards teaching and skilling. She worked for Amrita University and then lead TCS Ignite, a special skilling program for BSc recruits.
At TCS she developed interests towards Tech Enabled Learning and during 2009 she started Amphisoft Technologies. Her abilities in modeling education and skilling scientifically through data driven approaches, automation in learning, mobility learning and gamified learning, all through technology, resulted in E-Box , one of the world's largest tech skilling and Engineering education platform. With a core tech team she was able to conceptualize software engines for various services. Software engine based services is the current USP of Amphisoft. She ensured Amphisoft's growth from a 4 member team to 150 member team over 10 years with a linear growth year on year, remaining completely bootstrapped.
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How To Strengthen Your Brand Presence On Instagram, with Akathma Devi (AD)
29th May 2020, 3 - 4:30 PM COMPLETED
Do you understand the bewildering Instagram algorithm that can be hacked for your business growth?
Do you know how to connect with your consumers in a powerful way?
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In this 90-minute session, join us with Akathma Devi, Social Media Marketing Coach, talk about strengthening your brand presence on Instagram. At the end of the session you would:
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- Understand Instagram in terms of technology and psychology
- Be able to define your objectives and target audience on Instagram
- Know how to use the power of stories
- Understand storytelling formats for your content
- Grasp major KPIs to focus on analytics and tools to work with Instagram.
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This session includes a live exercise where we will work through a real-life Instagram related challenge, using a worksheet.
Bonus! Post the session, you will receive a social calendar to help you get going right away!
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About the speaker:
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With her interest in businesses, AD attended Management Program For Women Entrepreneurs in IIM Bangalore. She opened her eCommerce website to sell Telugu(regional language) books online within 2 months. Started off with 2500 books and her journey with digital marketing and entrepreneurship began.
in Bangalore, she also worked for a startup English Magazine, supporting them in SEO, SEM, Social Networks.
She also worked for IBM as a social media business manager for its then newly launched product Pure Systems (cloud-based servers). And then worked for a gaming studio, marketing their mobile games on social media venues.
As a social media coach today, she takes up social media management from busy business owners and helps them focus on other jobs of their business. She takes the complete responsibility of goal setting, connecting the intangible analytics to tangible goals, identifying the target audience, content marketing, analyze, restrategize, and show the results.
How to build your brand across different social media channels, with Rashi Sinha
3rd April 2020, 12 - 1:30 PM COMPLETED
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In this 90-minute session, join us with Rashi Sinha, Founder, The Yellow Car Company, as she tells us about building your brand across multiple social media channels
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Rashi Sinha is passionate about business strategy, communication strategy, customer service and innovative solutions. Founder of The Yellow Car Company, she brings close to two decades of experience in new business vertical launch, product launch, brand re-positioning, restructuring business units, communication strategy with core focus on revenue generation.
She has led the restructuring of the operations & logistics department of EMI Music and has led the new revenue stream launch, product positioning and brand restructuring for TVC Skyshop, Vikatan Media, Next Gen Publishing & The VCCircle Network. She has been associated with many brands, who were her clients.
Her key to success are strategy & planning, team-building skills, negotiation skills and the ability to formulate and implement innovative thoughts.
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How to stay updated with search engine optimization and be found by your customers, with Neha Agrawal
9th April 2020, 12 - 1:30 PM COMPLETED
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In this 90-minute session, join us with Neha Agrawal, SEO Consultant & Founder, Digi Acai Pvt Ltd, as we get into how to implement SEO in a way that makes sense for your business. This session would cover areas such as:
- How to plan your SEO strategy beyond the obvious keywords
- How to benefit from current trends/happenings for your brand's SEO
- How much time to spend on SEO, for the average business
- Should one hire a specialist, and if so, when
Neha is an Online Marketer focused on E-Commerce SEO. She offers personalized SEO solutions and online business consultation to her clients across India. She has worked for several .com websites like Jabong, Indian Gifts Portal, Utsav Fashion, Heads Up For Tails, iBhejo, etc and has a rich experience in strategizing & executing SEO from scratch.
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How To Sell Better To Large Companies, with Tina Garg
17th April 2020, 12 - 1:00 PM COMPLETED
As entrepreneurs, and especially as small business owners, we want to crack that One Big Deal (and many more!) which will make a significant difference to our bottomline and growth.
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But how do we do it?
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In this 60-minute session, join us with Tina Garg, Founder, Pink Lemonade, as she tells us about making an entry into large customers, finding relevant contacts, and making an effective pitch.
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Tina Garg is the Founder and CEO of Pink Lemonade, a full-service, Integrated Marketing & Communications agency headquartered in Bangalore, India. She launched the company in 2011, and today, it is known for its award-winning work in the field of creative and business communications, and digital services. Tina is a brand communications specialist and has extensive experience in the creative industry, having won numerous awards including the Woman Achiever of the Year and Best Woman Entrepreneur. In 2016, she was among 13 global candidates selected to be part of a Fortune-US State Department mentorship program. Tina is passionate about helping women grow and achieve their true potential.
How To Manage Your Customer Database To Sell More & Retain Them, with Priya Sachdev
24th April 2020, 12 - 1:30 PM COMPLETED
In this 90-minute session, join us with Priya Sachdev, SVP, (MHG) Korn Ferry Digital as she tells us about using your customer database as a small business owner to sell more & retain your customers.
Here's what the session would cover:
- Do small businesses need CRM?
- How to organise information about your customers, and what it can help you do
- How to manage data as a small business owner, and how to use it to upsell or resell
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Priya is the Sales Vice President at Korn Ferry Miller Heiman Group. She is a Sales Practitioner with 104 quarters experience in sales with her experience spanning across multiple business verticals and diverse sectors. In her past few roles she has been responsible as a profit centre head for successful start-ups and has led Business Development initiatives across sectors such as Office Automation, FMCG, Media, Training & Development, and Consulting (Sales performance management).
Priya brings with her the experience of working with B2B complex sales, B2C or simple sales and indirect and channel sales teams.
She has been listed as the “25 most influential women in India” by the CEO Magazine in 2017 and “The 10 Successful Women to Watch for in 2018” by Insights Success. Priya actively participates in forums to empower business owners (especially women) and coaches them on their go to market strategies, how to increase customer mindshare & growing business profitably.
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How To Approach Investors, Especially When You Are Fundraising In A Downturn Year, with Vikrant Varshney
30th April 2020, 12 - 1:30 PM CLOSED
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In this 90-minute session, join us with Vikrant Varshney, Cofounder & Managing Partner – SucSEED Angel Network talk about how to approach investors, especially when you are fundraising in a downturn year. This session would cover areas such as:
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- How would investor priorities change this year given the COVID-19 scenario?
- How can you improve your chances of success with investors, when funds are limited?
-Will there be specific sectors that investors would be particularly interested in?
-What kinds of investors to approach for your business?
- Common mistakes to avoid
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Vikrant cofounded SucSEED Venture Partners in October 2016, to facilitate Angel Investor & Mentor Network and has been supporting various startup activities like Investments, Mentoring & Coaching, Incubation Support, Accelerator Support.
He has worked closely with NASSCOM to design and execute a series of Risk Mitigation Session during 2016 -2017 and have 6 successful events around BCM, Supplier Risk Management, Governance Risk & Control (GRC), Cyber Resilience & Privacy etc.
He is additionally working with NASSCOM Sector Skill Council towards career mapping for Cyber Security and BCM/ Resilience Space towards skilling, reskilling or upskilling.
He has been a key-note speaker and panel member in many such seminars/ workshops/ conferences globally around Resilience & Concentration Risk Management.
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